Top 5 Ultracasual Games on Android in New Zealand Q4 2023

In Q4 2023, the ultracasual gaming sector on Android in New Zealand saw varied trends across the top five games, namely Project Match: ASMR Salon, Slice Masters: ASMR Game, Draw it, Antistress - relaxation toys, and Fill The Fridge. Here’s a detailed look at their performance.

Project Match: ASMR Salon from Casual Joy Games experienced a fluctuating trend in weekly revenue, starting at $11 and peaking at $206 in early November, before dropping to $63 by the end of December. Weekly downloads saw a significant spike to 1.2K in late October but generally remained low, ending the quarter at 173. Active users mirrored this trend, peaking at 1.1K in late October and finishing the year at 273.

Slice Masters: ASMR Game by HYPERHUG saw a steady decline in weekly revenue, starting at $80 in late September and ending at $26 in December. Downloads showed a similar decline, with a high of 875 in late October dropping to 102 by the end of December. Active users also decreased, starting at 1.1K in late September and ending at 312.

Draw it from Kwalee Ltd had a relatively stable revenue, with minor fluctuations around $20-$30, eventually dropping to $2 by the end of December. Downloads remained consistent, peaking at 556 in early October and ending at 388 in December. Active users were highest at 930 in early October, closing the year at 641.

Antistress - relaxation toys by JindoBlu maintained a low but stable revenue, peaking at $16 in late October. Downloads showed a steady increase, starting at 423 in late September and reaching 539 by the end of December. Active users were consistently high, peaking at 3K in December.

Finally, Fill The Fridge from Rollic Games had a modest revenue, peaking at $21 in mid-December. Downloads were strong throughout the quarter, starting at 1.3K in late September and reaching 806 by the end of December. Active users showed a robust start at 3.6K in late September, concluding the year at 2.9K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.